Intressentkartläggning

Intressentkartläggning, or stakeholder mapping, is a process used to identify and analyze individuals, groups, or organizations that have an interest in or are affected by a project, initiative, or organization. The primary goal is to understand who these stakeholders are, what their interests and concerns are, and how they might influence or be influenced by the endeavor.

This mapping typically involves identifying stakeholders, assessing their power or influence, and determining their level of interest. By understanding these factors, organizations can develop strategies for effective communication and engagement. Stakeholders can be internal, such as employees or management, or external, like customers, suppliers, government bodies, or the general public.

The output of an intressentkartläggning often takes the form of a matrix or a list, categorizing stakeholders based on their influence and interest. For example, high-power, high-interest stakeholders require close management and active engagement, while low-power, low-interest stakeholders may only need monitoring. This systematic approach helps ensure that all relevant parties are considered, leading to better decision-making, risk management, and successful outcomes. It is a foundational step in many strategic planning and project management methodologies.