Interjúas

Interjúas is a term used in Hungarian-language discussions of media practice and qualitative research to describe a particular approach to conducting and presenting interviews. It functions as a descriptive label for a style that emphasizes dialogue quality and accessibility of the interview process. The word appears to be a neologism formed from interjú (interview) with a suffix that signals a general property or activity, yielding a sense of “the act or style of interviewing.” Because it is used across journals, blogs, and teaching materials rather than as a fixed genre, its exact origins are diffuse.

Key features associated with interjúas include a focus on the interviewee’s voice, open-ended questioning, and a collaborative tone between interviewer and interviewee. The approach tends to preserve the interview’s context and aims for transparency about how questions are framed. Formats often appear in short-form video, podcasts, or transcripts designed for quick consumption, with an emphasis on conversational flow and minimal editorial intrusion.

In practice, interjúas is seen as a more participatory and process-oriented alternative to traditional, expert-led interview formats. Proponents argue that it enhances accessibility, trust, and user engagement by foregrounding the interviewee’s perspective. Critics point to potential risks, such as oversimplification in condensed formats or misalignment between intention and audience interpretation, highlighting the need for clear consent and responsible presentation.

See also interjú, interview, journalism, qualitative research.