Intensiivistamine

Intensiivistamine, or intensification in linguistic terms, is the process of increasing the strength or force of a meaning, evaluation, or action through language. The term derives from the root intensiiv- meaning “intense” and the Estonian noun-forming suffix -istamine, indicating an action or process. In practice, intensification can operate at several levels of language and in different styles, from everyday speech to media and rhetoric.

The main mechanisms of intensiivistamine include lexical, morphological, and syntactic means. Lexical intensification uses degree modifiers known as intensifiers, such as väga (very), äärmiselt (extremely), or oluliselt (significantly). For example, see the sentence “See on väga huvitav raamat” (This is a very interesting book). Morphological or derivational forms can strengthen adjectives or adverbs, while syntactic methods may heighten impact through placement or repetition, such as repeating a descriptor in colloquial speech. Reduplication or near-repetition can also function as an intensifier in some styles or genres. Additionally, superlatives and strong adverbial phrases contribute to a higher degree of emphasis.

Usage and stylistic considerations vary by genre, register, and culture. Intensiivistamine is common in advertising, journalism, and persuasive speaking, where heightened emphasis is desirable, but it can become loud or misleading if overused. In neutral or formal writing, moderation is often preferred to maintain credibility.

See also: intensifier, degree word, emphasis, rhetorical device.