Infograafika

Infograafika is a visual representation of information, data, or knowledge designed to convey complex content quickly and clearly. The term is used in Estonian and many languages to describe materials that combine data visualization, icons and typography to tell a story or explain a concept.

Common elements include charts, graphs, maps, timelines and annotated illustrations. An effective infograafika uses typographic hierarchy, color, spacing and visual cues to guide the viewer and reveal relationships, trends and comparisons at a glance.

The practice has historical roots in early statistical graphics and charts, such as those popularized in the 18th century, with modern infographics expanding through the digital era. The rise of data journalism, online publishing and data visualization tools has enabled rapid production of both static and interactive infographics that can be embedded in print, websites or apps.

Infograafika comes in various forms, including informational, statistical, timeline, process or workflow, and geographic or map-based designs. They may be static images or interactive modules that allow readers to explore underlying data.

Design and ethical considerations are central: accuracy, transparency about data sources, avoidance of misleading scales or distortions, and accessibility through clear typography and color contrast. Good infograafika communicates information efficiently while respecting the audience and the data's integrity.