Influencerimarketing
Influencer marketing is a form of digital marketing that leverages the reach and credibility of individuals known as influencers—people with dedicated followings on social media platforms. These influencers, often experts or enthusiasts in specific niches, collaborate with brands to promote products, services, or messages to their audiences. The strategy relies on the trust and engagement influencers have built with their followers, making their endorsements more persuasive than traditional advertising.
The practice gained prominence with the rise of social media platforms like Instagram, YouTube, TikTok, and
Influencer marketing campaigns can take various forms, including sponsored posts, product placements, affiliate marketing, brand ambassadorships,
Criticisms of influencer marketing include concerns about transparency—whether followers are aware of sponsored content—and the potential