Ilmoitusvirta

Ilmoitusvirta is a Finnish term used to describe a continuous flow of notices, advertisements, or announcements presented to a user within a digital service. The concept is applicable across platforms such as mobile apps, websites, and embedded systems, where new items appear in a user interface as they become available. In practice, ilmoitusvirta can encompass a range of content, from public notices and service alerts to commercial promotions and newly listed items on marketplaces.

Linguistically, ilmoitus means notice or advertisement, and virta means flow or stream. As a design pattern, ilmoitusvirta denotes a dynamic, often personalized channel that delivers timely content to the user. It is commonly used in contexts where timely information is valuable and user attention is a key factor, such as classifieds, marketplaces, municipal portals, or marketing environments.

Characteristics of an ilmoitusvirta typically include timeliness, relevance, and ease of scanning. Personalization and filtering are common to improve usefulness, while frequency controls and opt-out options help manage user experience. Privacy and consent considerations are important when content is targeted or data-driven, and performance considerations often involve real-time updates through push mechanisms, server-sent events, or periodic polling.

Relation to related concepts: ilmoitusvirta is similar to a feed or notification center, but it may blend notices with promotional content depending on platform design. It differs from a pure notification system (ilmoitukset) in its emphasis on ongoing content delivery and scrolling consumption rather than discrete alerts.

See also: feed, notification, advertising, digital marketing, data stream.