Ideeli

Ideeli was an American online retailer that specialized in selling discounted designer clothing, accessories, and home goods. The company was founded in 2007 by Paul Hurley and Kevin Ryan, and was headquartered in New York City. Ideeli operated on a membership-based model, where users could sign up for free to receive daily emails featuring limited-time sales on high-end brands.

The name "Ideeli" was derived from the phrase "ideal deal," reflecting the company's focus on offering exclusive discounts to its members. The platform curated sales events, often featuring brands that were not typically associated with discount retailing. This approach allowed Ideeli to attract a loyal customer base seeking luxury items at lower prices.

In addition to its online sales, Ideeli also ventured into brick-and-mortar retail with the opening of a physical store in New York City in 2012. The store offered a selection of discounted designer goods, mirroring the online experience.

Ideeli faced significant competition in the flash sales and discount retail sector. Despite its innovative approach and strong brand partnerships, the company struggled to maintain profitability. In 2014, Ideeli was acquired by its competitor, Rue La La, for an undisclosed sum. Following the acquisition, Ideeli's operations were integrated into Rue La La, and the Ideeli brand was eventually phased out. The acquisition marked the end of Ideeli as an independent entity, but its influence on the discount luxury retail sector remained notable.