ITVX

ITVX is the streaming service provided by ITV, the United Kingdom's largest commercial television broadcaster. Launched in November 2022, it replaced the previous ITV Hub platform and offers a significantly expanded library of content. ITVX provides a mix of live television channels, on-demand programming, and exclusive content that is not available on linear ITV channels.

The service features a wide range of genres including drama, entertainment, reality shows, documentaries, and children's programming. A key feature of ITVX is its "first look" content, meaning new series often premiere on the platform weeks before they are broadcast on ITV's traditional channels. Additionally, ITVX hosts a large archive of past ITV programmes, allowing viewers to catch up on classic shows.

ITVX operates on a freemium model. A free tier offers access to most of the content with advertisements. For a subscription fee, users can upgrade to ITVX Premium, which removes adverts and provides access to additional exclusive content, including a selection of films and older series from ITV's library. The platform is accessible across various devices, including smart TVs, computers, smartphones, and tablets. ITVX aims to compete with other major streaming services by offering a compelling mix of free and premium content tailored to British audiences.