adverts
Adverts, short for advertisements, are paid messages intended to promote products, services, brands, or ideas. They are disseminated through paid media channels to inform, persuade, or remind audiences, often with the aim of prompting a response or boosting brand recognition.
Common formats include print ads in newspapers and magazines; broadcast commercials on radio and TV; outdoor
Historically, advertising expanded with mass media in the 20th century and evolved rapidly after the onset
Advertising is a principal funding source for many media outlets and free-to-access content. Ad buyers use targeting,
Regulation and ethics govern advertising to protect consumers and ensure fair practices. Laws address truthfulness, substantiation,
Effectiveness is assessed through metrics such as reach, impressions, click-through, engagement, and conversions, often summarized as
Trends include programmatic and automated buying, contextual and privacy-preserving targeting, social and influencer marketing, and ongoing