Händlernetze
Händlernetze, also known as dealer networks or distribution networks, refer to the system of independent businesses that a manufacturer or brand utilizes to sell its products or services to end customers. These networks are a crucial component of a company's go-to-market strategy, enabling wider reach and local customer service. The structure of a händlernetz can vary significantly, ranging from exclusive dealerships where a dealer represents only one brand, to multi-brand dealerships that offer products from various manufacturers.
The establishment and management of a händlernetz involve several key activities. Manufacturers provide their dealers with
Benefits of a well-functioning händlernetz include increased market penetration, localized customer support, reduced distribution costs for