HybridTV
HybridTV is a term used to describe television systems that combine broadcast delivery with broadband internet to provide an enhanced viewing experience on the television screen. In a HybridTV setup, a conventional broadcast signal (such as DVB) carries linear TV channels, while a connected TV or set-top box uses the internet to deliver on-demand video, apps, search, and additional information. The goal is to merge the reliability of broadcast with the flexibility and interactivity of online services, allowing users to switch between live programming and internet-enabled content without leaving the TV interface.
The most widely adopted implementation is the Hybrid Broadcast Broadband TV (HbbTV) standard. Developed by the
Adoption varies by region, with extensive deployments in Europe and growing use in other regions. Support is