Hintakäsitykseen
Hintakäsitykseen, often translated as "price perception" or "perceived value," refers to how consumers judge the worth of a product or service relative to its price. It is a subjective assessment influenced by a variety of factors beyond the objective cost of production or the stated retail price. Consumers do not simply look at a number; they interpret it through the lens of their expectations, experiences, and available alternatives.
Several elements contribute to hintakäsitykseen. Brand reputation plays a significant role; a well-established brand might be
Furthermore, individual consumer psychology is central to hintakäsitykseen. Reference prices, whether past prices paid, competitor prices,