Hinnasurvet
Hinnasurvet, a Finnish term, translates to "price pressure." It describes a situation where there is significant downward force on prices within a market. This pressure can arise from various factors, including increased competition, oversupply of goods or services, technological advancements that lower production costs, or a decrease in consumer demand. When hinnasurvet is present, businesses often find it challenging to maintain their profit margins as they are compelled to lower their prices to remain competitive or to sell their inventory.
The effects of hinnasurvet can be far-reaching. For consumers, it generally means lower prices and greater purchasing