Helseuttalelser

Helseuttalelser are claims made about a food, its ingredients, or dietary supplements that imply a beneficial effect on health. They can refer to improvements in bodily function, reduction of disease risk, or other health-related outcomes. Helseuttalelser differ from general nutritional information because they assert a specific health effect rather than simply describing nutrient content.

In the European Union and the European Economic Area, helseuttalelser are tightly regulated. The main framework is Regulation (EC) No 1924/2006 on nutrition and health claims made on foods. Health claims must be scientifically substantiated and pre-approved before they may appear on labels or in advertising. The European Food Safety Authority (EFSA) assesses the scientific evidence for proposed claims, and the European Commission, together with member states, maintains a list of authorized health claims. Only claims on this list may be used, and they must be accompanied by appropriate wording and qualifying information. Improper or misleading claims are prohibited.

The assessment process typically involves compiling a dossier with relevant studies, a risk-benefit analysis, and clarification of the claimed effect, target population, and conditions of use. If EFSA finds the evidence insufficient or unclear, the claim is rejected or requires further substantiation. Enforcement is carried out by national authorities, with obligations for accurate labeling, non-misleading advertising, and corrective actions if needed.

Norway, as part of the European Economic Area, implements these rules through national authorities. Overall, helseuttalelser aim to protect consumers by ensuring that health-related statements are truthful, well-supported, and not misleading.