Haupttrends
Haupttrends is a German term used in analysis and forecasting to denote the main or principal trends that shape developments across sectors over the medium to long term. Unlike everyday fluctuations, Haupttrends point to enduring directions in society, economy, technology, and policy.
In business, policy, and research, Haupttrends are identified through horizon scanning, data synthesis, and scenario planning.
Haupttrends are related to, but distinct from megatrends and microtrends. Megatrends refer to global, long-lasting shifts;
Common areas often labeled as Haupttrends include digitalization and automation, aging and urbanization of populations, climate
Limitations include the dependence on interpretation, potential bias in data selection, and the fact that large