Hauptbild

Hauptbild is a German term meaning "main image" or "cover image." It is used in publishing, digital media, and archival contexts to designate the principal image that represents a subject, item, or entry. The Hauptbild is intended to give viewers an immediate visual impression and to serve as the primary illustration associated with the accompanying text or record.

In websites, catalogs, and digital publications, the Hauptbild is typically the lead image displayed on an article or item page. It is usually presented larger than other media and often chosen to convey the most representative or distinctive aspect of the subject. Thumbnails or previews shown in lists or galleries are frequently referred to as Vorschaubild, which differ from the Hauptbild in size and prominence.

In museum and archival work, the Hauptbild is part of the object’s metadata and digital asset management. It helps users identify the item quickly and supports search, discovery, and licensing. High-quality resolution, proper attribution, and accurate licensing information are common requirements, and accessibility considerations such as alt text are encouraged to accommodate screen readers.

Etymology: the term combines Haupt- meaning "main" or "chief" with Bild meaning "image." While the concept is widely used across German-language platforms, there is no universal standard for its definition; institutions may implement policies that specify how the Hauptbild is selected, stored, and displayed.

Related terms include Vorschaubild (thumbnail), Detailbild (detail image), Bildunterschrift (caption), and Metadaten (metadata).