HTZ

HTZ is the acronym for Hrvatska turistička zajednica, the national tourism board of the Republic of Croatia. The organization is a government-related public institution responsible for promoting Croatian tourism domestically and internationally, and for coordinating efforts between national authorities and regional/local tourist boards.

The core mandate of HTZ includes marketing and branding Croatia as a travel destination, product development to diversify tourism offerings, and information services for visitors. It also supports sustainable tourism development, quality standards, workforce training, and research to inform policy and industry decisions. HTZ works to enhance Croatia’s visibility in foreign markets and to facilitate investment in tourism infrastructure and services.

HTZ operates under the oversight of the Ministry of Tourism and Sports. It maintains close collaboration with regional and local tourist boards (tz), and often runs or participates in international offices, campaigns, and trade events. Its activities include national marketing campaigns, digital initiatives, and participation in international travel fairs such as ITB Berlin and other industry forums to attract visitors and business partners. The organization also coordinates visitor information centers and promotional materials for travelers.

Funding for HTZ comes from the state budget, supplemented by contributions from regional tourist boards, public-private partnerships, and European funds. Revenues support marketing campaigns, product development, research, training programs, and information services. As a central body in Croatia’s tourism framework, HTZ regularly publishes tourism statistics and reports to inform policy and industry stakeholders.