HARMONIEAROME

HARMONIEAROME is a cross-disciplinary concept that refers to the intentional alignment of aromatic experiences with musical harmony and emotional resonance. The term combines the French words harmonie (harmony) and arôme (aroma). In contemporary perfumery and multisensory design, it describes methods for designing scents and sound environments that reinforce a shared affective profile, enabling a more cohesive consumer experience.

Origins and usage: The phrase emerged in design and fragrance discourse in the 2010s among independent studios and experimental brands. It is not an officially regulated discipline, but rather a framework used by practitioners to guide cross-sensory projects.

Conceptual approach: Practitioners classify fragrance notes by sensory characteristics (brightness, warmth, dryness) and map them to musical elements (scale, tempo, timbre) or to emotional states. Projects may pair a perfume with a live or recorded soundtrack, or create installations where scent and sound evolve in parallel to convey a narrative arc.

Applications: Product development, retail environments, immersive art installations, sensory branding. In education and research, HARMONIEAROME is used to illustrate crossmodal correspondences between scent and music.

Critique: The approach is subjective, lacks standardized methodology, and results depend on cultural and individual interpretation.

See also: crossmodal perception, synesthesia, fragrance design, multisensory branding.