GutscheinStoreCredit

GutscheinStoreCredit refers to a retailer-issued digital store credit that is credited to a customer's account or provided as an electronic voucher and can be used toward purchases on the retailer's platform. It represents a liability for the retailer and a usable balance for the customer, rather than a traditional prepaid card.

Credits are typically issued as compensation for returns, after order issues, or as part of promotional campaigns. They may be delivered as a unique code or, more commonly, as an account balance linked to the customer's profile.

Redemption usually occurs at checkout, where the available balance can be applied to reduce the order total. The credit may be usable for most products or limited to eligible categories, and some retailers place restrictions, such as minimum spend, exclusions, or partial redemption. Expiration dates, if any, depend on policy and local law.

Legal and policy considerations vary by jurisdiction and retailer. Store credit is generally treated as a liability rather than cash, and there may be rules about refunds, transferability, and expiry. In some regions, expiration or non-transferability may be restricted to protect consumer rights.

Advantages of GutscheinStoreCredit include enhanced customer loyalty, reduced refund processing costs, and smoother cash flow for the retailer. Limitations can include complexity for customers, dependency on retailer viability, and policy-driven restrictions on transferability or cash redemption.

See also: Gift card, Voucher, Store credit policy.