Gudetama

Gudetama is a Sanrio character introduced in 2013. It is depicted as a lazy, unmotivated egg yolk surrounded by a layer of clear egg white, typically shown with a small, droopy face and little energy. The name Gudetama is a portmanteau drawn from Japanese terms related to laziness and eggs, reflecting the character’s laid-back personality.

The character’s personality is defined by fatigue and reluctance to engage with daily tasks. Gudetama is often portrayed lounging in various food contexts—sitting on a spoon, lying in a bowl, or wrapped in strips of bacon or toast—emphasizing its apathetic mood. The design is simple and soft, with a pale yellow yolk and a translucent, gelatinous white that accentuates its lethargic demeanor.

Gudetama has appeared across a broad range of media and merchandise. It features in Sanrio products such as plush toys, stationery, clothing, and accessories, as well as digital content including animated shorts and stickers. The character gained popularity online as a meme and has been used in various collaborations with brands, media franchises, and events.

Impact and reception: Gudetama has become one of Sanrio’s more recognizable and globally distributed characters. Its humor relies on relatable feelings of exhaustion and apathy, which has contributed to its appeal among multiple age groups and across cultures. The franchise continues to expand through new products, media appearances, and ongoing fan engagement.