Goodbadover

Goodbadover is a neologism used in online discourse and media criticism to describe a rhetorical technique that presents a negative situation or attribute in a positive light by emphasizing downstream benefits or reframing outcomes. The term combines elements of “good,” “bad,” and “over,” signaling a shift in framing from adverse or neutral into a more favorable interpretation.

Origins and usage

The concept emerged in discussions about framing and spin in contemporary communication, particularly in social media and partisan commentary. While not tied to a single author or movement, goodbadover has been used to describe patterns where negative developments are described as intentional choices intended to yield long-term advantages, or where drawbacks are downplayed in favor of optimistic projections.

Mechanisms

Goodbadover operates through several mechanisms, including selective attribution (highlighting only the positive consequences), reframing (changing how the outcome is perceived), exaggeration of potential benefits, and downplaying or obfuscating costs. It can appear in journalism, corporate communications, political debate, and everyday argumentation.

Implications and reception

Critics argue that goodbadover can obscure accountability, distort risk assessment, and mislead audiences by presenting an incomplete picture. Proponents might view it as a legitimate rhetorical strategy that helps communicate strategic intent or resilience. As with related concepts such as spin or framing, its value depends on transparency and the accuracy of the underlying claims.

See also

Framing, spin, rhetoric, positive psychology, accountability in communication.