Geschäftsmodells

Geschäftsmodells describes the fundamental logic of how an organization creates, delivers, and captures value. It outlines the core components and strategies that enable a business to operate and achieve its objectives. A well-defined Geschäftsmodell is crucial for understanding a company's purpose, its target customers, the products or services it offers, and how it intends to generate revenue.

Key elements often included in a Geschäftsmodell are the value proposition, which is what makes the company's offering attractive to customers; customer segments, defining the specific groups of people or organizations the company serves; and channels, detailing how the company reaches and communicates with its customers. Revenue streams explain how the company makes money, while cost structure identifies the most significant expenses incurred in operating the business model.

Furthermore, a Geschäftsmodell may also detail key resources, the assets required to offer and deliver the value proposition; key activities, the most important actions the company must take; key partnerships, the network of suppliers and partners that make the business model work; and customer relationships, the types of relationships a company establishes with its specific customer segments. Understanding and adapting a Geschäftsmodell is essential for business success and navigating market changes.