Gangnum

Gangnum, often stylized as Gangnam, is a wealthy district in the southern part of Seoul, South Korea. It is known for its high-end shopping, entertainment, and residential areas. The name "Gangnam" translates to "south of the river," referring to its location south of the Han River.

Historically, Gangnam was a less developed area before the 1970s. However, rapid urbanization and development transformed it into one of Seoul's most affluent neighborhoods. Today, it is a symbol of prosperity and modern Korean culture. The district is home to numerous luxury boutiques, department stores, and entertainment venues, including K-pop agencies and concert halls.

Gangnam is also a significant business hub, with many multinational corporations and startups having offices there. The area is well-connected by public transportation, including a comprehensive subway system, making it easily accessible to residents and tourists alike. The district gained international recognition partly due to the viral success of Psy's song "Gangnam Style," which satirized the affluent lifestyle associated with the area. Despite the song's humorous portrayal, Gangnam continues to be a prominent center of commerce, culture, and luxury in Seoul.