G2followed

G2followed is a metric used in digital analytics to quantify the growth of followers for a user, page, or topic on the G2 platform. It tracks the cumulative follower base over time and can be broken down into period-specific values such as daily or weekly counts to reveal growth dynamics. The metric is often paired with a growth rate, defined as the percentage change in followers over a chosen interval, and with the absolute gain or loss of followers during that interval.

Calculation typically involves comparing follower counts at the start and end of a time window: growth = followers_end − followers_start; growth rate = (growth / followers_start) × 100%. When the start count is zero, growth rate is typically reported as a special case or using a different baseline.

G2followed is used to assess influence, audience reach, and content effectiveness. Analysts may track it to evaluate the impact of campaigns, product launches, or media exposure, and to compare accounts or topics. Data is usually collected via the platform’s analytics API or export features, and may be subject to privacy controls and sampling.

Limitations include susceptibility to short-term spikes from promotional events, bot activity, and platform changes in how follows are counted. The metric does not by itself measure engagement or quality of followers; it should be interpreted alongside engagement metrics, audience quality indicators, and other contextual data. Related concepts include overall follower count, engagement rate, and audience growth rate.