Fragman

Fragman is a Turkish term used to describe a promotional video for film, television series, video games, or other media. In Turkish media, fragman functions similarly to the English word trailer, serving as a short preview designed to generate interest and inform audiences about an upcoming release. The term is commonly used across marketing materials, broadcasts, and online platforms.

In practice, fragman encompasses both teasers and longer trailers, though Turkish usage often differentiates the two with phrases like teaser fragmanı for a shorter, cryptic first preview, and fragman for a more detailed trailer released later in the marketing cycle. Content typically includes selected scenes, music, and voiceover or narration, with the aim of showcasing tone, setting, and key performers while avoiding excessive plot detail.

Duration and distribution vary by project, but fragman previews commonly run from roughly 15 seconds to two minutes, with 60 to 90 seconds being a common length for standard trailers. They are released and circulated through multiple channels, including cinema and TV promotions, official websites, social media, and video platforms such as YouTube, often coordinated as part of a broader marketing campaign. Fragman serves as a primary touchpoint for audiences to gauge whether they will seek out a film or series upon its release.