Fourminute

Fourminute is a term used in various contexts to denote a duration of about four minutes. It does not refer to a single organization, product, or media property, but has been adopted independently by several projects and brands to signal brevity and efficiency.

In media and education, four-minute formats present concise content. These can take the form of four-minute news briefs, short video episodes, or quick tutorial segments designed to deliver key information with minimal time commitment. Four-minute pieces are often used to accommodate busy audiences or to complement longer programming.

In education technology and corporate training, microlearning frequently uses four-minute modules to reinforce learning goals and enable rapid skill acquisition. Such modules typically pair brief explanations with small, focused practice tasks.

In branding, the term is sometimes used as a company name or campaign slogan to convey speed, clarity, and practicality. Independent startups, studios, and creators may adopt fourminute to suggest that results can be produced quickly without sacrificing usefulness.

Because fourminute is a generic label applied by multiple, unrelated entities, there is no single history or governing definition. The term's meaning tends to vary by context.

See also: four-minute mile; microlearning; short-form content; concise media formats.