Forbrugerrådet

Forbrugerrådet is a Danish consumer organization dedicated to protecting and promoting consumer rights and interests in Denmark. It operates under the brand name Forbrugerrådet Tænk and functions as an independent source of consumer information, product testing, and advocacy. The organization publishes tests of goods and services, offers guidance on contracts, warranties, online shopping, privacy, and safety, and issues recalls and safety alerts. It also conducts price comparisons, budgeting tools, and guidance for sustainable consumption across sectors such as energy, food, and electronics.

Forbrugerrådet is a non-profit association funded by a mix of member organizations, government support, and project funding from public or European sources. It is governed by a board elected by its member groups and collaborates with other consumer organizations in Europe through BEUC, the European Consumer Organisation. The organization also interacts with Danish authorities to promote consumer protection, fair trading, and consumer rights.

Historically, Forbrugerrådet grew out of the Danish consumer movement in the mid-20th century and broadened its activities to include independent testing and consumer education. In alignment with its expanding focus, it adopted the Forbrugerrådet Tænk brand to reflect its emphasis on testing and consumer information. Today, it remains a prominent voice in Danish consumer affairs, serving both individual consumers and other organizations.