Forbrugerpanels
Forbrugerpanels, often translated as consumer panels, are a widely used market research tool. They involve a group of carefully selected consumers who agree to participate in various research activities over a defined period. These activities can include completing surveys, keeping diaries of their purchases or media consumption, testing products, or participating in focus groups. The primary goal of a forbrugerpanel is to gather insights into consumer behavior, preferences, and attitudes.
The selection process for forbrugerpanels is crucial to ensure the data collected is representative of a specific
Data collected from forbrugerpanels can be used for a variety of purposes. Businesses utilize this information