Fokuswechsel

Fokuswechsel is a German noun meaning "change of focus" or "shift in focus." It is formed from Fokus (focus) and Wechsel (change or shift). The term describes a reorientation of attention, emphasis, or perspective, in both literal and figurative senses.

In photography and cinematography, a Fokuswechsel refers to adjusting the focal plane or refocusing the lens during shooting. In journalism and media studies, it denotes reframing a topic or changing the narrative focus to a different aspect of a story.

In business and management, Fokuswechsel describes refocusing organizational priorities, resources, or market approach, often in response to new information, market changes, or strategic reevaluation. In psychology and cognitive science, the term appears in discussions of shifts of attention and cognitive control.

Culturally, the concept is used in discourse and public debate to describe strategic pivots in policy or public communication, sometimes signaling a broader shift in societal emphasis.

The phrase is used as a title or concept in various German-language projects and publications, signaling a pivot in perspective; the exact usage varies with author and context.

See also: Focus; Attention; Refocusing; Perspective shift.