Flermedial

Flermedial is a neologism in media studies describing a form of media that blends content across multiple platforms in a fluid, interactive way. Flermedial works integrate live or near-live elements with modular, reconfigurable components that audiences can access and influence across video, text, audio, and social interfaces.

The term is generally treated as a portmanteau of fluid and media, signaling adaptability and cross-platform reach, and is sometimes contrasted with transmedia to emphasize real-time reassembly over linear storytelling.

Key features include cross-platform distribution, audience participation, real-time personalization, metadata-driven content assembly, and open-ended storytelling that can adjust to user input, platform capabilities, and contextual data.

In practice, flermedial approaches appear in education, journalism, entertainment, and marketing through formats such as interactive livestreams, modular video explainers, augmented reality layers, and audience-curated feeds.

Origin and adoption are described in contemporary media studies and industry discourse as emerging rather than standardized, with varying definitions and implementations across platforms and creators.

Related concepts include transmedia storytelling, cross-media, and interactive media.