Faltblatt

Faltblatt is a folded sheet of printed information, typically a single sheet printed on one or both sides and folded to create multiple panels. In German-speaking contexts the term distinguishes this format from bound booklets or thicker catalogs. In English, it is commonly described as a folded leaflet, flyer, or brochure, depending on the number of panels and its intended use.

Common folding patterns include half-fold (two panels), tri-fold (three panels), and more complex schemes such as Z-fold or gate-fold, which produce four or more panels. The sheet is usually sized to standard paper formats such as A4 or letter and is produced by offset or digital printing before folding. The result is a lightweight, compact piece that can be distributed easily.

Faltblätter are used for advertising, event notices, product information, instructions, educational material, and religious or political tracts. They aim to deliver concise information quickly and often include a headline, short text, images or graphics, and contact details or a call to action. QR codes or URLs are sometimes included to guide readers to further resources.

Compared with brochures or pamphlets, a Faltblatt is typically thinner and unbound, focusing on a single folded sheet rather than a bound product. The term reflects the format rather than the length of content, and regional terminology may vary between Faltblatt (folded sheet) and related concepts like Broschüre (brochure).