Facsoportokat

Facsoportokat is not a standard term in hungarian terminology; it most often appears as a misspelling or variation of fókuszcsoportok, i.e., focus groups. This article provides a concise overview of focus groups and notes that the correct term in most professional contexts is fókuszcsoportok.

Definition and purpose: A focus group is a guided, moderator-led discussion among a small number of participants designed to explore perceptions, opinions, beliefs, and attitudes about a product, service, idea, or issue. The aim is to uncover qualitative insights, motivations, and language that participants use to describe their experiences.

Structure and participants: Typical focus groups involve about six to twelve participants who share certain characteristics relevant to the research objective. Participants are selected through purposive or criterion-based sampling. The session is guided by a semi-structured discussion guide and is conducted in a neutral, comfortable setting or online. Sessions last roughly 60 to 90 minutes and are usually audio- or video-recorded for analysis.

Data collection and analysis: Data come from group interaction, individual contributions, and nonverbal cues. Transcripts are analyzed using qualitative methods such as thematic analysis or coding to identify recurring themes, diverging views, and key quotes that illustrate attitudes.

Applications and limitations: Focus groups are widely used in market research, product development, policy making, and social sciences to generate in-depth understanding and exploratory insights. Limitations include a non-representative sample, potential groupthink, moderator bias, and challenges in generalizing findings beyond the group.

See also: Market research, qualitative research, focus-group methodology, user experience research.