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Facebook and Instagram are social media platforms operated by Meta Platforms, Inc. They began as separate services—Facebook in 2004 and Instagram in 2010—and are now part of Meta, the corporate umbrella that also coordinates advertising, commerce, and developer tools across the two apps. The services share infrastructure and are increasingly integrated in features, data workflows, and business tools, while maintaining distinct user experiences centered on social networking (Facebook) and visual sharing (Instagram).
Facebook acquired Instagram in 2012. In the ensuing years, features such as Stories, direct messaging, and shopping
Key features and use cases include posting photos and videos, Stories, Reels, and live video on both
Privacy and data considerations are central to the platforms’ operations. Data sharing between Facebook and Instagram