Eunos

Eunos is a former automotive brand used by Mazda. It was launched in 1990 as a standalone marque in Japan and also in Australia and North America as a luxury performance brand. The Eunos name was intended to convey a sense of exclusivity and sophistication, distinguishing these models from Mazda's mainstream offerings.

The Eunos lineup included several models that were often based on existing Mazda platforms but featured unique styling, enhanced interiors, and upgraded performance specifications. Notable Eunos models included the Eunos Cosmo, which was the first production car to feature a sequential twin-turbo rotary engine and a full-color head-up display. Other Eunos vehicles included the Eunos 500 (a sportier version of the Mazda Xedos 6), the Eunos 800 (known as the Mazda Millenia in North America and Xedos 9 in Europe), and the Eunos Roadster (a sportier variant of the Mazda Miata/MX-5).

The Eunos brand was part of Mazda's broader strategy in the late 1980s and early 1990s to target different market segments. However, the brand's existence was relatively short-lived. By the mid-1990s, Mazda began to phase out the Eunos marque, integrating its models back into the Mazda lineup or discontinuing them. The goal was to streamline Mazda's global brand identity and reduce the complexity of managing multiple marques. Despite its brief tenure, Eunos models are remembered by enthusiasts for their innovative technology and distinctive styling.