Esitysmuotoina

Esitysmuotoina is a Finnish term that translates to "formats of presentation" in English. It is a concept used in the theory of human communication, specifically within the field of rhetoric and public speaking. In essence, Esitysmuotoina refers to the various forms and structures that messages, speeches, and presentations can take.

The term is often used to describe the various methods and tropes used in communication to convey meaning and persuade audiences. It encompasses different formats such as speeches, lectures, debates, conferences, and other forms of public presentation. Esitysmuotoina also considers the visual aspects of communication, including the use of PowerPoint slides, handouts, and other visual aids.

In a broader sense, Esitysmuotoina is closely related to the concept of kreettiivinen ymmärrys (creative understanding), which is a key concept in Finnish media education and studies on communication. It suggests that the recipient of a message is not a passive entity but rather an active participant in the communication process, who interprets and understands the message according to their own background, context, and experiences.

In the context of media education, Esitysmuotoina is often taught as a tool for students to understand the various formats and structures of messaging, and to develop their own critical thinking and creativity in communication. By understanding the different forms of presentation, individuals can more effectively communicate their ideas and messages to diverse audiences.