Eintauschaktion

Eintauschaktion is a term used in German-speaking markets for a sales promotion in which customers exchange an older item as part of buying a newer one. Typically the retailer or manufacturer assigns a trade-in value to the old item, which is applied as a discount or credit against the price of the new item. The process often includes an assessment of the old item's condition, possible testing, and sometimes removal or disposal of the item.

Common in the automotive industry, electronics, and home appliances; in cars the trade-in value depends on age, mileage, and condition; the purchaser may also be offered financing or warranties.

Purpose: stimulates demand, clears inventory, promotes recycling, and often provides a more affordable path to upgrading.

Criticisms: values may be above or below market depending on retailer; customers might be pressured to upgrade; potential environmental concerns if disposal isn't handled properly.

In German-speaking markets, Eintauschaktionen are well-known promotional tools; sometimes called trade-in campaigns. They can be voluntary or bundled with other promotions; not a government program by itself.

See also: Trade-in, Car dealership, Sales promotion, Recycling program.