Einkaufsfunktionen
Einkaufsfunktionen, also known as shopping functions, refer to the various purposes or motivations that drive consumers to engage in purchasing activities. These functions are categorized into three main types: material, psychic, and social.
Material functions encompass the tangible benefits that consumers seek from their purchases. This includes the acquisition
Psychic functions relate to the psychological and emotional satisfaction that consumers derive from their purchases. These
Social functions involve the social interactions and relationships that are established or reinforced through purchasing activities.
Understanding the different einkaufsfunktionen is crucial for marketers and retailers, as it allows them to tailor