Ehandelsspelare

Ehandelsspelare is a term used in Swedish business and research to describe the actors participating in electronic commerce. It covers the ecosystem around online trade, including both consumer-facing activities and business-to-business transactions. The concept encompasses a range of organizations that create, enable or facilitate online purchases, from brand-owned retailers to third-party platforms.

Key players include retailers who sell directly through their own online stores, and marketplaces that host multiple sellers. Payment service providers and banks enable secure checkout and digital wallets. Logistics and fulfillment companies handle warehousing, packaging and delivery, while technology platforms and software providers supply e-commerce storefronts, CMS, and integrations with other systems. Marketing, advertising and analytics firms help attract and retain customers, while customer service, returns processing and fraud prevention services support post-purchase activities.

Business models vary: direct sales through branded stores, marketplace models with commission-based revenues, subscription platforms or SaaS for storefronts, and fulfillment-based fees. Revenue flows depend on product margins, fees, and value-added services. Hybrid models combining several roles are common, and cross-border commerce adds complexity in terms of currency, regulation and logistics.

Trends affecting ehandelsspelare include platform consolidation, omnichannel strategies, personalization and data-driven marketing, and sustainability considerations in packaging and delivery. Regulatory frameworks such as GDPR, consumer protection laws, and cross-border e-commerce rules influence operations and data handling across the EU and Sweden.