Edasimüüja

Edasimüüja is an Estonian word that translates to "reseller" or "distributor" in English. It refers to a business or individual that purchases goods or services from a manufacturer or supplier and then sells them to end-users or other businesses. Edasimüüjad play a crucial role in the supply chain, bridging the gap between producers and consumers. They often specialize in particular product categories or industries, possessing market knowledge and established customer networks that producers may lack.

The functions of an edasimüüja can vary widely. They may handle logistics, warehousing, marketing, sales, and customer support for the products they distribute. In some cases, edasimüüjad add value by providing services like installation, maintenance, or customization. The relationship between a manufacturer and an edasimüüja is typically governed by a distribution agreement, which outlines terms such as pricing, territories, marketing responsibilities, and performance expectations. Edasimüüjad can be independent entities or operate as subsidiaries of the manufacturing company. Their success often depends on their ability to effectively market and sell the products, maintain good relationships with both suppliers and customers, and adapt to changing market demands.