DropoffRate
DropoffRate is a metric used in analytics to quantify the share of participants who discontinue a process at a given point. It is commonly applied to conversion funnels, onboarding sequences, surveys, and content consumption paths. Dropoff rate can be measured at individual steps of a funnel or over a time window, depending on the analysis.
Calculation typically follows a step-based approach. The dropoff rate at step i is calculated as the number
Common contexts include e-commerce checkout funnels, onboarding sequences, form submissions, and multimedia consumption. For videos, a
Interpreting dropoff requires attention to methodology. Definitions of “start” and “complete” can affect results, and measurements
Strategies to reduce dropoff include simplifying steps, reducing required fields, improving clarity and guidance, providing progress