DressUp

DressUp is a popular online platform and mobile application that allows users to virtually try on and purchase clothing and accessories. Founded in 2015, DressUp aims to revolutionize the online shopping experience by providing a more immersive and personalized approach to fashion retail. The platform utilizes augmented reality (AR) technology to enable users to see how garments would look on their own bodies, eliminating much of the guesswork associated with online clothing purchases.

Users can upload a photo or use their device's camera to create a digital avatar. This avatar can then be used to "try on" a wide selection of clothing items from various participating brands. The AR technology attempts to accurately represent the fit, drape, and style of the clothing. DressUp also offers a curated selection of fashion items, style recommendations, and social features that allow users to share their virtual outfits with friends and receive feedback.

The company partners with numerous fashion retailers and independent designers, offering a diverse range of styles and price points. DressUp's business model involves commission on sales made through its platform and potentially subscription services for enhanced features or premium content. The application is available on both iOS and Android devices, and the web platform can be accessed through most modern web browsers. DressUp's goal is to bridge the gap between online convenience and the tactile experience of in-store shopping.