Distribució

Distribució refers to the process of making goods or services available to consumers. This encompasses a wide range of activities, from the initial production of a product to its final delivery. The core idea is to bridge the gap between where something is made and where it is needed.

Key components of distribution include logistics, which involves the transportation, warehousing, and inventory management of products. Marketing and sales strategies also play a crucial role in how products reach their intended audience. Channels of distribution can vary significantly, including direct sales, intermediaries like wholesalers and retailers, and increasingly, online platforms.

The choice of distribution strategy depends on factors such as the type of product, target market, cost considerations, and competitive landscape. An efficient distribution system is vital for business success, ensuring that products are available when and where consumers want them, while also managing costs effectively. Ultimately, effective distribució contributes to customer satisfaction and profitability.