Direktversand
Direktversand is a form of direct marketing and distribution in which goods are sold directly to consumers without the involvement of traditional retail intermediaries. Channels typically include catalogs and direct mail, telephone orders, online shops, and mobile apps, with the product shipped directly from warehouse to customer. The model emphasizes a direct relationship between producer or distributor and the end consumer.
Historically, Direktversand emerged in the 19th and early 20th centuries with mail-order and catalog businesses in
Operations and logistics are central to Direktversand. Companies manage inventory, order processing, fulfillment, and returns handling,
Advantages of Direktversand include broader reach, the ability to bypass traditional retailers, direct access to customer
Today, the Direktversand model persists as a key channel in consumer markets, often integrated with e-commerce