Directfromproducer

Directfromproducer refers to a distribution model in which goods are sold directly from the producer to the end consumer, bypassing traditional intermediaries such as wholesalers, distributors, and retailers. The term is used across industries, but is most common in agriculture and food, where farmers, fishers, and artisans regularly offer products directly via on-farm shops, farmers markets, subscription boxes, and online platforms. Directfromproducer arrangements can include on-farm sales, community-supported agriculture (CSA) programs, and digital marketplaces that connect producers with customers.

Producers may benefit from directfromproducer by obtaining higher margins, maintaining control over branding and product information, and developing direct relationships with buyers. Consumers may gain access to fresh or specialty products, greater price transparency, and the ability to support local businesses. Platforms supporting directfromproducer often provide logistics, payment processing, and customer communications tools, though some implementations rely on independent sales channels managed by the producer.

Challenges include logistics and fulfillment for perishable goods, maintaining quality during transport, higher marketing and customer service demands, scalability constraints, and compliance with food safety, labeling, and tax regulations. Dependency on direct channels can also expose producers to demand volatility and seasonal fluctuations.

See also: direct-to-consumer, farm-to-consumer, farmers market, supply chain.