Datentracking
Datentracking refers to techniques and systems that collect data about users, devices, and their interactions with digital services. Data tracking supports analytics, product improvement, marketing, and security. Tracking can occur client-side (in browsers or apps) and server-side, and may involve different data types: technical metadata (IP address, user agent, device identifiers), behavioral data (pages viewed, clicks, time on page, search queries), contextual data (location, language), and telemetry from software.
Common methods include cookies and similar identifiers, web beacons and pixel tags, JavaScript trackers, mobile software
Privacy and legal considerations: data tracking is subject to data protection laws in many jurisdictions. Legal
Ethics and risk: tracking can enable personalized experiences but raises concerns about surveillance, discrimination, and loss
Limitations and challenges: decreasing cookie support in browsers, ad blockers, privacy regulations, and the technical difficulty