Crueltyfree

Crueltyfree is a term used to describe products, brands, or companies that do not conduct animal testing at any stage of ingredient development or product formulation, and do not commission third-party tests. Because there is no universal legal definition, cruelty-free status is typically conveyed through brand claims and third-party certifications or lists, which can vary in rigor and scope.

Commonly cited standards include Leaping Bunny, Choose Cruelty Free, and the PETA Cruelty-Free List. Leaping Bunny is considered among the most stringent, requiring a fully transparent supply chain, annual audits, and a prohibition on animal testing by the brand and all suppliers in all jurisdictions. PETA’s list identifies brands that do not test on animals, but it does not mandate the same level of supply-chain verification as Leaping Bunny, and brands can be removed if they begin animal testing to meet legal requirements in certain markets.

Regulatory context varies by country. Some jurisdictions require animal testing for certain products or import pathways, which can complicate or nullify cruelty-free claims for brands selling in those markets. As a result, cruelty-free status is often contingent on geography and regulatory compliance, and brands may alter practices to comply with local laws.

Important caveats: cruelty-free does not automatically mean vegan. A product may be free of animal testing yet contain animal-derived ingredients (such as milk, honey, or beeswax). Conversely, vegan products may still be tested on animals in some markets if required by law. Consumers should review specific certification criteria and regional regulations when assessing cruelty-free claims.