Convèncers

Convèncers is a term in Catalan used to describe individuals who seek to persuade others to accept a viewpoint, adopt a course of action, or make a decision. The word stems from convèncer, to persuade, with the agent suffix -er, and is used across various contexts to refer to people responsible for persuasive communication.

In usage, convèncers can be professionals or amateurs. In marketing and sales, they design messages, present arguments, and address objections to influence behavior. In politics and public discourse, campaign workers, spokespersons, and debated speakers may act as convèncers by shaping frames, emphasizing evidence, and appealing to audience values. In everyday life, teachers, negotiators, and mediators can function as convèncers when guiding others toward a conclusion through reasoned argument or collaboration.

Techniques commonly associated with convèncers include structured argumentation (logos), credible evidence, clear messaging, storytelling, and appeals to emotion (pathos) or authority (ethos). Effective convèncers tailor their approach to the audience’s beliefs, values, and cultural context, often employing rhetorical strategies, reframing issues, and providing practical implications to strengthen persuasion.

Ethical considerations are central to the concept. The practice of convincing others raises questions about manipulation, misinformation, consent, and transparency. Professional settings—advertising, politics, law, and education—often impose codes of conduct to promote honesty, accuracy, and accountability in persuasive work.

See also: Persuasion, Rhetoric, Marketing, Public relations, Debate. Convèncer is the singular form; convèncers denotes the plural. The term is most common in Catalan-speaking contexts, including Catalonia and other Catalan-speaking communities.