Consumersammers

Consumersammers are individuals who engage in what is colloquially known as "consumer shaming" or "call-out culture" directed at businesses or brands. This practice involves publicly criticizing or denigrating a company's products, services, or business practices, often through social media or online review platforms. The goal of a consumersammer is typically to draw attention to a perceived wrongdoing and to exert pressure on the company to address the issue.

The reasons for consumersammers to act can vary widely. They might be responding to poor customer service, product defects, ethical concerns such as labor practices or environmental impact, or marketing campaigns they find offensive or misleading. The internet and social media have greatly amplified the reach and impact of such actions, allowing a single complaint to gain significant traction and potentially affect a company's reputation.

While consumersammers can sometimes highlight legitimate problems and drive positive change, the practice is also subject to criticism. Concerns are often raised about the potential for misinformation, disproportionate reactions to minor issues, and the creation of a hostile online environment for businesses. The effectiveness and fairness of consumersamming are debated, with some arguing it is a vital tool for consumer empowerment and others viewing it as a form of online harassment. The term itself is informal and not a recognized academic or legal designation.