Comuniquen

Comuniquen is a term used in public relations and media studies to denote a concise, officially issued statement intended to inform multiple audiences about organizational news. The word blends the English "communication" with the French "communiqué" and is sometimes used to distinguish a compact, action-oriented release from longer, narrative press releases.

A comuniquen typically follows a tight structure: a clear headline, a location and date line, a brief lead that states the main information, a succinct body with essential facts, and a boilerplate about the organization. It is written in the third person, avoids speculative language, and is designed for rapid dissemination across media channels and social platforms. It may include one or two short quotes and always provides a media contact. The tone is formal and neutral, and the document is intended to be repurposed for multiple outlets.

Comuniquens are commonly issued for crisis updates, policy announcements, product recalls, partnerships, or organizational changes. They are drafted by corporate communications teams and distributed through press wires, company websites, and social media feeds; translations are prepared for international audiences.

The term is not universally adopted; practitioners often simply call such documents press releases or statements. Proponents argue that the concept promotes consistency and speed, while critics caution that a standardized form can feel impersonal or vague if not tailored to the audience.