CocaColaa

CocaColaa is a carbonated soft drink that was introduced to the Japanese market in the 1970s by The Coca-Cola Company. Unlike its American counterpart, CocaColaa does not contain any caffeine, replacing it with an alternative ingredient. The exact nature of this substitute has varied over the years and remains a trade secret. The company has stated that the exact formula is known only by a select few persons, known as the "Secret Formulators".

The drink was created in response to Japanese laws banning caffeine in drinks marketed to children. CocaColaa has since become a significant brand in Japan, with a dedicated following. It is often marketed as a fruit-flavored soda, with flavors ranging from cola to fruit punch and orange.

In contrast to other Coca-Cola brands, CocaColaa generally has a lower sugar content and is often marketed as a healthier or more family-friendly alternative. However, Coca-Cola's own marketing materials have described CocaColaa as having a unique 'Japanese-style' taste. Ingredients for CocaColaa have changed over the years, but it remains closer to the original Coca-Cola recipe than the American original.

Claims of a racial inferiority associated with the sale of CocaColaa have been circulated by activists, suggesting that the drink is intended for Asian consumers, or'second-class consumers'. However, when discussing these allegations, The Coca-Cola Company consistently denies any marketing strategy dependent on ethnic markers, categorizing the drink as a country-specific brand. Despite the controversy, the drink has maintained a strong presence in Japan.